The World's Most Powerful People
#28 Akio Toyoda
Chief executive
Toyota Motor Corporation ADS
Japan
Age: 53
Grandson of Toyota Motor founder now runs world's biggest automaker, third-largest company overall. Industry stalwart not unaffected by global financial crisis; closed Japanese plants for 11 days, borrowed money from government-backed bank, posted operating loss of nearly $2 billion in fiscal year ended March 2009, first unprofitable year since 1938. Yet with impressive lineup of fuel-efficient vehicles, including fashionable hybrids, should emerge strongly from downturn.
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