#53 Joseph S. Blatter
President
The International Federation of Association Football (FIFA)
Switzerland
Age: 73
Runs world's biggest sport, unofficial religion. Motto: "Football for all, all for football." As FIFA chief, presides over 208 member countries; 16 more than U.N. secretary general. "FIFA is like the United Nations, but it has more members and is more powerful." Spends time fending off corruption charges, gearing up for 2010 World Cup in South Africa; only event more popular than Olympics. So long as matches keep drawing crowds and big ad spending, 2011 reelection in the bag.
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